Back in February I joined Amazon's Associates scheme, a programme that meant that I could earn money if anyone who clicked on a specially formatted link on the blog bought the item to which I had referred from Amazon UK.
To be honest, I only did it out of interest in the mechanism and I gradually got out of the habit, whenever I linked to Amazon, of using my Associate credentials. Imagine my astonishment yesterday then when I received a quarterly statement email from Amazon telling me that two copies of Atul Kochhar's book Indian Essence: The Fresh Tastes of India's New Cuisine had been bought by folk who followed the link from my post about going to his restaurant on my birthday. I haven't made enough money for Amazon even to find it worthwhile to send it to me but I am absolutely flabbergasted. I will certainly use Associates links in future. Truthfully, I get a huge a kick out of the idea that someone bought the book after clicking a link from my site.