I can't quite put my finger on what it is, but there is something I find immensely agreeable about Stephen Fry's public persona. You may imagine me therefore, garbed in the overcoat, muffler scarf and flat cap of the old school football fan, waving my rattle and cheering from the touchlines in support of his new blog - http://www.stephenfry.com/blog/.
He has kicked off - unpredictable as ever - with a comparative review of the smartphones on the market in which he displays an effortless and unforced familiarity with all the acronyms that disfigure the world of computing and telecoms. (He genuinley appears to know everything. If I had him and Danny Baker in my quiz team, our troubles here would be over very quickly.)
Of the iPhone he concludes, "only a cross and silly person would pretend to be unimpressed".
This is a phrase that only he would coin, and which we can unhesitatingly apply to the great man himself.