Wednesday, July 27, 2005


My personalised bottle of Stormhoek arrived yesterday. I got bottle 73 of 75 so it may have been a close run thing. I hope to start (and to be frank, finish) drinking it tonight. The leaflet with it said:


Thanks for signing up for your free bottle of Stormhoek. I hope you like it.

OK, so what's the point of all this? Sure, I suppose giving out a few bottles to some bloggers could potentially be quite good PR, etc etc. Maybe a few of you will blog about it. Maybe not. You never know.

But in the back of my mind I'm thinking there might be something larger going on here. What if, say, not one or two of you end up blogging about it, but a couple of dozen? What will be the rippling effect?

Will the idea-virus spread far enough that suddenly, instead of one or two people knowing about the wine, suddenly tens of thousands of smart connected people in the UK know about it, and are talking about it?

Is that enough to launch a national brand?"

Who knows, but I will drink to the sentiment. It also gives me an excuse to post the greatest ever wine cartoon - gaping void excepted of course - a masterpiece by James Thurber.

No comments: