Thursday, July 21, 2005

Barcode; Bah Humbug

Electric 80s is the new compilation from Sony BMG. The cover artwork features a barcode. And by mistake staff at retailers like Tesco have been scanning in the artwork rather than the real barcode.

So anyone who bought the triple CD from Tesco got it for only seven pounds (rather than the usual 12.99). Not only are Sony BMG having to give Tesco the missing five pounds from the retail price, but they had to destroy 40,000 units of stock.

But it's good news for singer Jack Johnson. The fake barcode has sometimes registered on the computer system as his new CD. So he has seen a 20% increase in sales this week!

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