Email is an important part of how we get things done -- from planning an event with friends to organizing a trip to Paris. So much information is contained inside emails -- like the details of a dinner party or travel itinerary -- and so many emails require action -- like RSVP, or flight checkin.
By adding schema.org markup to the emails you send your users, you can make that information available across their Google experience, and make it easy for users to take quick action. Inbox, Gmail, Google Calendar, Google Search, and Google Now all already use this structured data.
Schema.org is a markup vocabulary that is standardized and managed as a collaboration of Google and other companies. By working with schema.org, we are creating an open standard, so that the markup you embed can be used by any email product that receives them.Prodnose: http://schema.org/docs/schemas.html
Myself: [to Vanessa] That's not mine.
Myself: I'm telling ya baby, that's not mine.
Myself: I don't even know what this is! This sort of thing ain't my bag, baby.