A Future that Works

"Austerity isn’t working" and the TUC has organised a protest march today in the centre of London. I will be there. Not from any great political commitment to be honest, but because my brother is coming up to town from Wales for it, and I don't get to see him as much as I should.

I have downloaded the event's iPhone app.

Get help in your pocket for marchers on October 20 with the TUC Live smartphone app. It has logistical information, maps and resources for those taking part on the day, as well as background on the case against austerity.

We’ll be using it to keep people up to date with the March and Rally for A Future That Works, and it’ll help you spread the word with friends to build the event and campaign.

I'm rather surprised and impressed they've got such a thing, but then again, on reflection, with push notifications and geolocation, it may be just the job. I'll run with it tomorrow and see if there is anything I can glean from it that could apply in our work.

How much press attention the march will get in Simon Cowell's Britain coming as it does the day after Girls Aloud have announced plans for their 10th anniversary reunion at a London press conference, remains to be seen.