Tuesday, July 22, 2014

Dance off

We won the quiz last night.
 - the nearest run thing you ever saw in your life. ... By God! I don't think it would have been done if I had not been there.
It was decided in a dance off very like the video above. These things are usually settled by a single nominee from each team competing to see who can answer a tie breaker question the most quickly. I think alcohol may have been involved in the elaboration of the format.

I was glad this morning that - unlike knotweed - The Sleeping Drunks Billboard hasn't made it from Japan to SW19 yet.

Japan is one of the hardest working countries in the world. So, at the end of the week, Japanese salary men and women let their hair down with very surprising consequences: Drunk Sleeping.

By the end of a Friday and Saturday night you can find thousands of people sleeping on the streets. In Tokyo, this is considered normal behavior, so we decided to address the issue.
The idea: Turn Sleeping Drunks into human billboards against excessive drinking. Armed with white duck tape, printed headlines, logos and a call to action, we turned every sleeping drunk into an anti-drinking billboard.
With very little budget (duck tape and several printed cardboards), we hijacked some of the most advertising-crowded streets in Tokyo.
As honor is paramount in Japanese society, we shamed people into drinking moderately or risk becoming our next Sleeping Drunk Billboard.

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