Friday, April 20, 2012

What the Taco Bell®?

Zany and optimistic, Olive Shipley starts a music blog called 'Let's Big Happy', which is dedicated to helping bands launch their careers. When bands seek out her talents, Olive's ingenuity propels them into the spotlight as she pulls off absurd, attention-seeking stunts. Her visions are always bizarre and rarely go according to plan, but with the help of Andrew W.K. and an unreal number of tacos, Olive's own career takes off beyond her expectations and 'Let's Big Happy' becomes an Internet sensation. Underlining the synergistic nature of the partnership, the show's final episode will feature Taco Bell's new Doritos Locos Tacos, a product that launched at restaurants nationwide earlier this month.
"Taco Bell is a brand of firsts, continually at the forefront of traditional and social entertainment partnerships, and we are always looking for new ways to authentically connect with our fans," said Brian Niccol, Chief Marketing and Innovation Officer, Taco Bell Corp. "Fox Digital understands that -- and has been a great partner, leveraging our passion for music and our Feed the Beat program. 'Let's Big Happy' integrates Taco Bell and Feed the Beat in a way that is organic to the series and supports our new branding efforts to Live Mas."
This makes Infinite Jest's Year of the Whopper look eerily prescient.

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