Myself: We need to work on promoting the Bookfest friends scheme. Any ideas?
Cruddas: Thirty quid to fifty quid is premier league ... what you would get is, when we talk about your donations the first thing we want to do is get you at the Friends dinners.
You do really pick up a lot of information and when you see June Whitfield, you're seeing June Whitfield, not the June Whitfield. But within that room everything is confidential - you can ask her practically any question you want.
If you're unhappy about something, we will listen to you and put it into the policy committee at No 1 Archway Mews - we feed all feedback to the policy committee.
Myself: I'm not sure. Is this all above board?
Cruddas: It’ll be awesome for your business. You’ll be… well pleased.