Soccer Vs. McWorld

: "During the 2002 World Cup, the English midfielder David Beckham, famed bender of the ball, styled his hair in a mohawk. Almost instantly, Japanese adolescents appeared with tread marks on their shorn heads; professional women, according to the Japanese newsmagazine Shukan Jitsuwa, even trimmed their pubic hair in homage. A bit further west, in Bangkok, Thailand, the monks of the Pariwas Buddhist temple placed a Beckham statuette in a spot reserved for figures of minor deities"