It breaks down like this. Lots of us want to go and see Get Up Stand Up: The Bob Marley Musical in February. Off the top of my head I have got yeses from John, Mia, Bethany, the Butlers and the Hendries plus maybes from the Goddings and the Rileys.
I likes a Saturday matinee me because it affords the opportunity to get plumbed in afterwards. Likewise the girls in drama school can be committed from eight in the morning until nine at night, pushing them to favouring a weekend slot.
That said February is the rugby six nations month and we have also got Arsenal, Chelsea and Wimbledon AFC season ticket holders in the mix. "Ay, there's the rub."