Monday, November 11, 2013


TIME has crunched the numbers to see how much any account is worth to Twitter now it has been floated.
In its IPO paperwork filed to regulators last month, Twitter stated its 230 million active users are producing 500 million tweets per day, noting, “We deliver more than 200 billion Tweets per day to our users.”
Twitter appears to define a “delivered tweet” as any tweet seen by a follower of another user. If the 200 billion figure is to be believed, then each of the 500 million daily tweets is delivered to an average of 400 people.
A $24.9 billion value divided by 200 billion tweet deliveries a day comes out to 12.45 cents per daily eyeball on the site.
We know how many times per day a person tweets on average. We also know how large each user’s audience is. That audience may not be the world’s most engaged. At least one study suggests that around three-quarters of tweets are ignored. To estimate a user’s current number of daily readers, we reduce the potential audience by 75%.
The size of this daily audience times 12.45 cents gives you your share of the Twitter largesse.
This suggests that Twitter owes $190,792 to @BritishMonarchy.

(16,594 tweets over 1,658 days on Twitter averages 10 tweets per day, so 612,987 followers generate 6,129,870 potential eyeballs per day. Even if only 25% of those are paying attention, that is stil 1,532,468 estimated eyeballs per day at 12.45¢ each.)

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