Saturday, April 30, 2005

Brand Awareness

Writing yesterday about President Bush's sporting youth, before he swapped the oval ball for the Oval Office, reminded me of a misapprehension of mine that shows how much the world has changed.

A couple of years ago driving through Twickenham of Richmond I remember seeing an advert for the London Pride Sevens and assuming it was some sort of Pride in the Park gay rugby extravaganza before I realised it was simply sponsored by Fullers.

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