A food competition in Neath is being rebranded due to fears the original title gave a poor image of the town.
Flyers promoting 'The Tastiest Tart in the Town' event have been hastily withdrawn from circulation.
Organised by the town centre forum and Neath rugby club, catering businesses were asked to put their baking skills to the test by cooking home-made tarts.
Now the competition will go ahead under a different title because some local forum members objected.
The aim was to promote and celebrate local produce on sale in the market and surrounding shops.
Last year's competition saw a quest to find the best faggots ...........