Friday, February 17, 2017


Prince Charles, who recently advertised for someone to replace one of his two-strong digital team, is the social media royal pioneer. His @ClarenceHouse Twitter account, which has 605,000 followers, and his Instagram page, which has 191,000 followers, were royal firsts and are both enjoying 20% year-on-year growth in terms of followers.
@ClarenceHouse Joined October 2010; @RoyalFamily Joined April 2009. I happen to know because we launched the latter. Does anything get sub-edited or checked in papers these days?

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