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All thinking movie goers have a place in their hearts for Wes Anderson. I don't go back as far as Bottle Rocket myself but I've been on board from Rushmore up to Fantastic Mr Fox.
Quite why Twitter have chosen to promote a recruitment drive with a tribute to this scene from Rushmore I don't know, though it looks like fun.
Perhaps they're plugging in to the aspirational "My top schools where I want to apply to are Oxford and the Sorbonne. My safety's Harvard."