Friday, April 16, 2021

Marks my words

Marks & Spencer declares caterpillar cake war on Aldi


Marks & Spencer is taking legal action against Aldi in a bid to to protect its Colin the Caterpillar cake. The retailer argues that the German chain's Cuthbert the Caterpillar product infringes its trademark and has lodged an intellectual property claim with the High Court this week. M&S said the similarity of Aldi's product leads consumers to believe they are of the same standard and "ride on the coat-tails" of its reputation. Take a look at the two cakes side by side, which Marks wants Aldi to stop selling.

To be honest it is a slow day in my brain and limbs, but I had this prepared for just such an emergency.

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