It is more important for fans to arrive early for Wales' clash with New Zealand on Saturday than it has ever been.
This weekend's Under Armour Series match sees the first sold-out rugby event at Principality Stadium since newly enhanced security measures were introduced in April 2017.
'Gates open at 2.15pm… get in early!' is the message from Stadium manager Mark Williams ahead of the third round Under Armour Series clash.
The sole intent of the enhanced checks is to maintain safety and security for fans attending the stadium, taking into account the current security climate and more specifically UK terror threat levels.
The match-day experience boasts a Haka and the live showing of Scotland versus Australia on the stadium big screens and concourses (which kicks-off at 2.30pm) to draw fans in, alongside 'early bird' deals at food and beverage outlets and entertainment at several fan zones inside the ground.
But Williams has warned, despite a positive reaction from fans ahead of the match with Georgia last weekend - who arrived at the stadium earlier to avoid the risk of missing kick-off which had become a reality for some a week earlier at the Australia game - channeling 74,500 supporters through turnstiles in three hours this weekend will be the greatest challenge yet.I'm going down on Friday, but I think the scientific approach to meeting up with people who are coming by train on the day is to meet them inside the stadium over early-bird-deal food and beverage rather than in a boozer outside.