A man who cycles around Wimbledon on an amazing technicolour bicycle is a familiar sight around the town.
It is adorned with everything from feathers to tinsel, tassels and trophies, parades a union jack flag, with a cassette player and speakers blasting out dance music.
At night it glows with disco lights.
Now the ‘golden man’ himself has revealed his motivation for taking to the streets - to make people happy.
Referring to himself as James Bond and declining to give his real name, he said he had been doing what he calls ‘the show’ for twelve years.
He said: "The petrol that keeps me going is I see so many happy people - this is the reward I get.
"I have not got a penny for it in 12 years but seeing people happy - that’s why I do it."
The self-confessed recluse, who also describes himself as an artist and inventor and sits on a golden throne at his Recency style home in a room with a giant chandeliers, often sees decorations in pound shops and adds to the bike and his jacket.Now you know.