You may not have heard of him, but you'll almost certainly have been tempted by one of his goofy inventions. His self-published book contains 200 blank pages, while his other creations include the iNotePad and Credit Crunch breakfast cereal.Ladies and gentlemen we have a new Welsh Born Icon.
Now Sheridan Simove is heading to Silicon Valley after US investors backed his latest venture, a social network which could turn him into Britain's Mark Zuckerberg. The performer, serial "ideas man" and former television executive has built a novelty gifts empire after selling one million products which straddle the line between genius and idiocy.
"My philosophy is, if you throw enough against the wall, some of it will stick," says Mr Simove, 40, an Oxford psychology graduate who was born in Cardiff.
His Control-a-Woman remote control has sold 250,000 units ("A man said they didn't work. I said, 'What did you expect for £2.99?'").