Facial recognition software is revolutionising security systems but it’s also helping a small arts club in Spain turn a larger profit.
The industry has reportedly suffered huge setbacks after the government raised the tax on theatre tickets from 8 per cent to 21 per cent.
In an entertaining video outlining its efforts, the club says immediately after the move by the authorities, audience numbers reduced by 30 per cent in one year.
They had to think of an inventive and ingenious way of counteracting this decline.
In conjunction with advertising agency The Cyranos McCann, the venue began experimenting by installing tablets on the back of audience members’ seats and recording each time they laughed.
Entrance to the club is free, but each laugh amounts to €0.30 (£0.24) – to a maximum of 80 laughs for €24 (£18).Dr. Strabismus (Whom God Preserve) of Utrecht is carrying out research work with a view to crossing salmon with mosquitoes. He says it will mean a bite every time for fishermen.