Geek Pride Day is an initiative to promote geek culture, celebrated on 25 May. The date was chosen as to commemorate the release of the first Star Wars film, A New Hope on 25 May 1977, but shares the same day as three other similar fan 'holidays' - Towel Day, for fans of The Hitchhiker's Guide to the Galaxy trilogy by Douglas Adams, Star Wars Day, and the Glorious 25 May for fans of Terry Pratchett's Discworld.
Three days later the Bomber and I are watching the first series of The Big Bang Theory first thing in the morning in our dressing gowns. It was his idea to get it.
It's all perfectly normal. Geek culture has been going mainstream for a long time now. Inception: Richard Gere's Silver Surfer dialogue in 1983's Breathless. Bazinga!