I've been spending some time thinking about Facebook lately on behalf of a client. When I was looking at Twitter last year, Downing Street was the best example I could find on how not to go about it.
With Facebook however, the new regime has excelled itself. Contrasting the hubris of the pathetic "web conference" above between the Prime Minister and Facebook co-founder Mark Zuckerberg with Number 10's own ridiculous Facebook application which hasn't been updated since July would be funny if it wasn't for the fact that this really is the government.
Please pass all future Government announcements on efficiency through a prism informed by the gap between their own aspiration and delivery in this comparatively trivial and potentially easily managed area.
The "latest news" according to Number 10 on Facebook is:
Health Secretary Andrew Lansley in live Q&A 22 Jul 09:31
What price NHS IT with this shower?
As for Andy Coulson - David Cameron's communications director - who is currently under seige for other matters, what do we think?
1. 'Well done, good and faithful servant! You have been faithful with a few things; I will put you in charge of many things.
2. Whoever does not have, even what he has will be taken from him. And throw that worthless servant outside, into the darkness, where there will be weeping and gnashing of teeth.